How t o talk to your team, justify the expense and time commitment, and develop a team culture around video creation. You can do this! Because you are aware how staggeringly effective video marketing can be, it does not imply your entire company is aware of it as well. Your boss, C-level executives, and co-workers may not be paying much attention to it. If all the facts are not at their disposal, you might even face a hard time convincing your team members to invest the money upfront, never mind your department heads and managers. In all honesty, while good quality video production today has become the most affordable at the moment–it’s still costly if everyone isn't on board. If your team isn’t experienced to produce videos, they may face a lot of hiccups along the way.

Many businesses experience this issue, and your analytics can leave you confused and unsure of how to increase your reach.

When you hear the word “storytelling,” our thoughts often go to fairy tales or bedtime stories – but outside its conventional purpose, storytelling actually holds a lot more potential, especially from a marketing perspective. It's your medium to connect with individuals on a deeper level. When it comes to building your brand, making these connections are an effective way of gaining an edge on your competition. Compelling stories have the power to attract your target audience and help them engage with your business to drive more growth.

These 9 new tips are sure to fire up your Instagram video production effort. We've seen lower cost per clicks and better ad engagement by following these best video advertisement practices.

Learn how to create marketing videos for your tech company. DCV explains how good storytelling, presents advanced technology in a digestible and consumer-friendly way.

Video-first strategies have been the focus of brands like Facebook, Instagram, and Twitter. Video ads can help your business expand its reach. Here's are a few ideas of how to implement video into your marketing strategy:

93 million selfies are taken a day...That's a lot of selfies. But, front-facing cameras were initially designed for on the go business meetings via Facetime. The invention of the front-facing camera, originally introduced in the iPhone 4, has allowed the public to take videos or photos of themselves whenever and wherever they please. This is quite a powerful tool. However, sharing your expertise in your field via a low-qual iPhone video may not be the best way to present yourself as a thought leader. Why?

Today's world craves video content. Take for instance how YouTube has become a primary marketing source. It makes sense considering that consumers watch approximately 500 million hours of video on YouTube every day. And YouTube is just one among the many video platforms available. These figures are an indicator of the increasing appetite for video.